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Steggles re-new major sponsorship of Roosters
Written by: Sydney Roosters Media
February 27th 2013 02:04 AM
Steggles re-new major sponsorship of Roosters for a further two years

On the eve of the 2013 NRL season getting underway, the Sydney Roosters are thrilled to announce that major sponsor Steggles has reaffirmed their commitment to the club by renewing their agreement for a further two seasons.

Steggles first joined the Roosters in 2010 and as part of the agreement, Steggles will continue their partnership as Roosters major sponsor adorning the front of the Roosters playing and training strips.

Both Steggles and the Sydney Roosters have a long and proud Australian history with a drive to assist the community and charities, and a key component of the successful arrangement is the Steggles Roosters Charity Nest initiative that has raised more than $800,000 for Australian children’s charities in the last three years.

Along with other fundraising opportunities, the Charity Nest will again continue to be an integral contributor to funds raised. For every point the Sydney Roosters beat their opposition by in the 2013 season, Steggles will donate $1,000 to the Steggles Roosters Charity Nest, while the Sydney Roosters will also contribute $250 per point. The Sydney Roosters will also contribute $1,000 for every win the club’s NYC team records in the season.

“We are over the moon to make this announcement on the eve of our season getting underway. We have made numerous changes here at the Roosters in the pre-season, from top to bottom, and its fantastic that our major partner Steggles have seen the change, bought into our vision and have committed until at least the end of 2015,” said Sydney Roosters Chief Operating Officer, Commercial, Ted Helliar.

“The Sydney Roosters have wholeheartedly embraced the Charity Nest and are proud to represent all that it entails, and with more than $800,000 already raised for charities, we’ve set ourselves the target of hitting the $1 million mark in 2013,” he added.

“The Steggles and Sydney Roosters brands have worked closely together in what is more than a sports sponsorship; it is a total community initiative,” said Simon Camilleri, Managing Director, Steggles.

“Steggles and the Roosters have a shared commitment to the community. We look forward to continuing to work closely with the entire team at the Roosters to raise the funds and awareness for the Steggles Roosters Charity Nest,” he added.

The Steggles Roosters Charity Nest supports Children’s Cancer Institute Australia (CCIA), Lifestart and Children’s Health Foundation Queensland. In 2013, a ‘Charity of Choice’ will also be a beneficiary of funds raised with the nominated charity to be announced in the coming weeks.